Below you will view the process of redesigning the Imos website.
Design Challenge
User Scenario: Mary is a single working mother of 2 teenage boys. She regularly has to make convenient, quick, and easy dinner choice for herself and the boys, who all are constantly on the go between work, school and sport schedules. Mary and her boys love pizza, but the ordering process is sometimes a hassle they don’t enjoy dealing with and it’s challenging to figure out how it fits into their busy schedules.
Business Goal: St. Louis local pizza establishment, Imo’s Pizza, is committed to increasing sales on it’s digital channel, as a part of a wholistic customer experience growth strategy
Design Challenge: Produce 1-3 deliverables, of any fidelity, showing how you might think through and solution this problem. Your deliverables could be anything from site designs showing how you might change the digital experience, or they could be interview guides and research plans, showing how you would go about collecting user data. They could be anything in between – either a known deliverable like a Journey map, or something else that you invent.
Please be prepared to talk though your deliverables, both in content and the rationale for why you created them and the role they will play in solving this particular, business/ user problem.
Contextual Inquiery
Affinity Diagram
Creating a Journey Map
Creating a Heuristic Assessment of Imos website
Based off the finings of the Heuristic assessment these are the recommended changes to the website design. View the section below titled Imos Website Redesign to see the changes.
Imos Website Redesign
Select Pizza
Select Build Your Own
Select crust thickness and size
Choose your toppings and add to cart
